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Eskandar

History of the brand

Eskandar was born to an English mother and a Persian father- and lived in Tehran when it was fast emerging as one of the cosmopolitan capitals of the world. He travelled frequently to both Europe and the Far East with his parents. This gave him a great insight into very different cultures, not only from a fashion perspective, but also from a lifestyle point of view.

At an early age Eskandar become aware of all the different traditional clothing of many countries. Clothes that are not governed by ‘trends’ but by function and tradition – layers that could be removed or added as temperatures rose or fell- a volume that gave ease of movement and comfort. This was the major influence of his collection and eskandar has taken many of these traditional shapes and made them wearable today. Using natural and noble fabrics, the collection has become a synthesis of cultures and traditions.

Furthermore, being taught to knit by his grandmother as a young boy gave Eskandar the first medium to start expressing himself…and he did just that. For two years his collections were wholly knit based with tailoring being added in 1995. Luxurious and elegant knitwear is still the basis of the eskandar collection and has created a loyal and dedicated international clientele.

The eskandar brand has been sold in over 50 locations worldwide. In 2016, eskandar reduced the brands global presence in order to allow him time to focus on his five Flagship stores; located in London, Paris, New York, Los Angeles and Chicago.

Throughout his career he has enjoyed working with the global market leaders in department store retail, including Bergdorf Goodman, Neiman Marcus and Nordstrom stores in the USA, Holt Renfrew in Canada, Liberty and Harrods in London, Saks Fifth Avenue in the UAE and Kazakhstan, Shinsegae in South Korea, Harvey Nichols in Turkey.

From Winter 2016, the focus will be on his creative vision, channelled through his own stores whilst also continuing to work with both Bergdorf Goodman and Harrods.
See our stockist’s pages for details.

The story so far……….

1992

eskandar establishes the namesake brand

1994

eskandar launches his first women’s knitwear collection

1995

eskandar adds tailoring to the women’s range

1996

eskandar is launched at Bergdorf Goodman

1997

eskandar is launched in Neiman Marcus – to date the women’s collection has been sold in over 30 Neiman Marcus stores across the US

2000

eskandar is awarded the British Apparel Export Award for Womenswear

2001

eskandar is placed in the Sunday Times Fast Track 100 (Britain’s 100 Fastest- Growing Companies)

2002

LONDON FLAGSHIP OPENS – 2nd SEPTEMBER eskandar opens 4000 square foot store in London – his first flagship “mini department” store located at 134 Lots Road, London, SW10 0RJ. The 4000 square foot space houses the women’s clothing collections, jewellery and accessories, furniture and homeware, bath and body ranges, and a selection of books.

Bergdorf Goodman opens the first eskandar ‘lifestyle’ boutique  – the 1000 square foot space, modelled on the London shop, was the first of its kind at Bergdorf Goodman

eskandar is launched in Holt Renfrew

eskandar is awarded the British Apparel Export Award for Womenswear for the second time

2003

PARIS STORE OPENING – 4th October eskandar opens his first standalone store in France. The 3000 square foot is located at 7 rue Princesse, St Germain-des-Pres, 75006 Paris.

eskandar launches online shopping with Neiman Marcus Direct

2004

eskandar ‘hard shop’ opens in the Neiman Marcus, Beverly Hills store

2005

NEW YORK FLAGSHIP OPENS– 4th Feb eskandar opens his first standalone store in the United States. The 6000 square foot store is located in Greenwich Village at 33 East 10th Street, New York, NY 10003.

eskandar launches in Saks Fifth Avenue in Dubai

Neiman Marcus opens an 700 square foot eskandar ‘shop in shop’ in its San Francisco store

2008

Neiman Marcus opens an 800 square foot eskandar ‘shop in shop’ in its Atlanta store

eskandar launches in Saks Fifth Avenue in Bahrain

eskandar moves  to a newly designed 1400 square foot space, with nine windows overlooking Central Park in the most prestigious position on the 6th floor of Bergdorf Goodman, New York

2009

eskandar launches in Liberty of London

2010

eskandar launches in Harrods, London

Liberty opens a 550 square foot eskandar ‘shop in shop’, modelled on the London shop, was the first of its kind at Liberty of London

2012

LOS ANGELES FLAGSHIP OPENS – 14th May eskandar opens his second standalone store in the United States. The 5000 square foot store is located in at 8816 Melrose Avenue, Los Angeles, CA 90069.

Harrods open a 450 square foot eskandar ‘shop in shop’ in London

CHICAGO FLAGSHIP OPENS – 27th September eskandar opens his third standalone store in the United States. The 2000 square foot store is located in the ‘Magnificent Mile’ at 70 East Walton Street, Chicago, IL 60611.

2013

eskandar launches in selected Nordstrom stores, and with Nordstrom online

2015

Harrods open a newly designed 900 square foot eskandar ‘shop in shop’ in their new Luxury Collections Room on the 1st Floor.

Bergdorf Goodman – eskandar opens a new, elegant 900 square foot eskandar shop in the Modernist Department on the 6th Floor. The space has a unique parquet floor made from reclaimed oak, exquisite chandeliers and an amazing antique French chocolate shop counter, all chosen personally by Eskandar.

2016

eskandar starts a new chapter; reducing the brands worldwide presence outside of his own boutiques, in order to focus more on his original vision.
The brand will continue to be available in the eskandar freestanding boutiques located in London, Paris, New York, Los Angeles and Chicago; as well as still also being stocked in Harrods and Bergdorf Goodman.